Classic Spring is the new theatre company from Dominic Dromgoole, recent Artistic Director of Shakespeare’s Globe, and with Classic Spring, his intention is to celebrate the ground-breaking work of proscenium playwrights in the architecture they wrote for.
Initially, Dominic has brought a year-long celebration of Oscar Wilde to the Vaudeville Theatre on The Strand, London. Kicking-off with A Woman of No Importance starring Eve Best and Anne Reid in October 2017. Next up, Lady Windermere's Fan with Samantha Spiro, Kevin Bishop and Jennifer Saunders directed by Kathy Burke. Followed by An Ideal Husband with Edward and Freddie Fox, Nathaniel Parker, Susan Hampshire, Sally Bretton, and Frances Barber. The final instalment brought ★★★★★ reviews for Michael Fentiman’s production of The Importance of Being Earnest which ended its run in October 2018.
With a limited colour palette and strong typographical styling, N9 have supplied all print and digital design (including website) for the season's promotion and marketing. N9 has grown the Wilde season identity to incorporate eleven productions and talks for the year with around 2,000 pieces of artwork. With the distinctive and discliplined styling, we aimed for recognition to develop and grow over the season.
Working directly with the Classic Spring team and marketing partners JHI we've supplied all identity touchpoints. From traditional posters, leaflets and newspaper adverts, to full digital campaigns including numerous web banners, motion for social media, html eflyers and an ever-evolving website (since updated). This encouraged audiences of over 170,000 for the 406 performances.
Overall the season has been a cricitial and commercial success and we have even received a public endorsement on our contribution that was sent to the Producers.
"I have been going to the theatre for over half a century now and I can't ever remember a company or a season of plays having such successful branding as Classic Spring. The choice of colours, fonts and typography is so striking that, while it would be an exaggeration to say that I can spot your material a mile off, I certainly notice it from a great distance. The concept works large, as in the triple poster at Euston station, and small, as in the programmes and press ads. Many years ago I used to do theatre PR and I know how difficult it is to get a concept like this work, particularly over a long period, with so many different interests involved in a production and all sorts of billing clauses in contracts. So do please pass on the congratulations of an old playgoer to those responsible" - Robert Whelan (Theatre Writer)