The London Musical Theatre Orchestra (LMTO) is the world's only professional orchestra dedicated to performing musical theatre repertoire. The orchestra is formed of musicians who love musicals - most of whom are established professionals, but a quarter of whom are always young developing professionals.
LMTO was founded by Freddie Tapner in June 2015 on the strength of one facebook post. Since then, the orchestra has performed at iconic central London venues such as the London Palladium, the Lyceum Theatre and Cadogan Hall to sell-out crowds and rave five-star reviews.
When we started working with LMTO on their first production back in 2016. We established a set of rules for their imagery with a vision of building a distinctive set of posters. We had no idea what productions would arise, but every image would be based around an O (for orchestra) and have musical instruments included, whether obvious or more subliminal. Then limiting ourselves to their house font, this has allowed us to give every LMTO production its own character whilst building an identity that has become recognisable to their followers.