google responds to a world in motion - responsive websites.


Last month, Google updated how it ranks websites via a mobile search. This is not the first time that Google, the king of search, has altered its algorithms to favour websites that are mobile-friendly. And it is all with good intentions…

Last year mobile traffic overtook desktop traffic in several countries and Google’s first move towards favouring mobile-friendly sites was introduced. Whilst most sites are now already mobile friendly, brands that still only have desktop websites will be missing out on crucial business. For those few, it really is time to revisit your website, create a responsive, mobile-first design that will deliver a wonderful user experience across multi-devices (and be more likely to be found via Google!).

Even for Millennials technology is advancing at pace - many Millennials are now at an age where they will be decision makers within businesses - they will expect fantastic experiences from websites regardless of the device they use to view it on. They will expect to swipe, tap, pinch, share and interact with easy to navigate websites via their mobiles and tablets.

As more and more devices become part of our lives, responsive web design is a must, allowing your website to alter its layout and content and deliver what’s best dependent on the viewing device.This means you’re more likely to be able to engage successfully with the visitor by providing suitable content and interactions. Some features will only be relevant for touch screen devices including touch dialling and swiping; whilst hover buttons are only suitable for desktops.

Statistics vary but apparently we pick up our mobile ‘devices’ about 100 times a day. And they are ‘devices’ not ‘phones’; they help us to connect via social media platforms, FaceTime, texts and messaging apps, we use them to explore the world on the move and organise our lives.

Our phones are always with us, always on and GPS enabled. Today’s mobile world blasts us with a mass of content, so it’s important to ensure that your website cuts out, and through, the clutter and allows for a fast-track experience via a mobile. ‘Mobile-first’ design considers the smaller screen and essential content to start with and then adds back in content and more detail as the screen size increases. 

Most visitors will abandon your site if it takes longer than 3 seconds to load and if you don’t deliver something compelling or meaningful within 8 seconds, your Millennials will be searching for your competitors instead. Key information needs to be delivered quickly, with short attention spans, it’s repetition that works in a world that mobs us with information.

When looking at content for small screens, it’s worth considering video or animation, allowing your customers to sit back and quickly take on board your key messages without the hassle of reading… you really do have to make it that easy!

If you want some big ideas for small screens, get in touch... 01752 222744.

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