Our graphic design work encompasses identity (logos and branding), websites, publications (magazines, newspapers, books), marketing and promotion (brochures, flyers, posters) and advertising (press and online). Our process encompasses in-house and collaborative photography, illustration, typography and any other means necessary.
Logo v. Identity v. Branding
An new logo is often confused (or passed off) as Branding, Your logo should be a symbol to represent your company. Your identity is how this translates consistantly across all media. Whereas, branding is everything that connects you to your customer; often unseen it represents a strategy that communicates positively to all that come into contact with it. Ultimately, the public decides where your brand is positioned.
We will work with you to understand and develop the ideal marque for your needs and level of brand identity that is necessary. There is no magic formula - the process takes research, sensitivity and considered application - but the results can be priceless.
Branding and brand guidelines
Put simply, your brand is the reason your product or service is chosen over another. The customer will decide the value of your brand - You need to ensure you do everything you can to make this value positive.
We’ve plenty of processes to reach this target. The amount of which we can utilise will be dependent on further conversations with you. The business you are in, the growth you require and the competitors you may encounter will all effect the approach. To ensure everyone in your organisation knows how to apply your brand, we can supply guidleines as necessary.
To discuss a new logo or any strategic or brand development, just get in touch.